Wix vs custom website: the honest comparison for Belgium (2026)
Wix or a custom site? That's the question every Belgian freelancer asks before building their online presence. The honest answer: it depends. But not on what you think.
Choose Wix if you're testing an idea, your budget is under €300, and you don't need serious local SEO. Choose custom if your site is a commercial tool, you want clients from Google, and you're thinking 2–3 years ahead — the total cost is similar, the results are not.
What Wix does well — honestly
- Fast start — a presentable site in a few hours with no developer
- Zero technical skills — drag and drop, ready-made templates
- Ultra-limited budget — €17–35/month, accessible to everyone
- Great for testing — validate an idea before investing in something serious
Wix's limits that nobody tells you
Wix generates URLs with parameters, loads unnecessary scripts, and produces HTML that Google struggles to parse. A well-configured Wix site can rank — but it always starts with a technical disadvantage against a custom-built site.
- Poor mobile performance — Google measures Core Web Vitals. Wix sites consistently score lower than optimised custom sites.
- Uncontrollable code — you can't modify the HTML Wix generates. Fine-tuning for search engines is impossible.
- Platform lock-in — your site doesn't truly belong to you. You can't export it if Wix raises prices or shuts down.
- Recognisable templates — your clients can spot a Wix template. Less credible than an original design.
The real cost of Wix over 3 years
- Subscription: ~€35/mo × 36 = €1,260
- Marketing plugins: ~€10/mo × 36 = €360
- Domain: €15/yr × 3 = €45
- Custom site: €750 (one-off)
- Hosting: ~€5/mo × 36 = €180
- Domain: €15/yr × 3 = €45
Frequently asked questions
Have a Wix site to rebuild — or still on the fence?
Check our transparent pricing from €750 excl. VAT, or start with a free mock-up in 24h to see the difference.
LanceTonSite
Your website in under 2 weeks
Free mockup in 24h. If it doesn't suit you, you pay nothing.