Website redesign in Belgium: 7 signs it is time to change
Your website is 3, 5, maybe 8 years old. It "still works", your contact details are on it, people can find you. But something is no longer right. Enquiries have stagnated. The site looks dated. You are embarrassed to show it.
The question is not "should I redo my site?" but "is the cost of not redoing it higher than the cost of redoing it?"
Signal 1: your site is not mobile-friendly
In 2026, over 65% of local searches in Belgium happen on smartphones. If your site forces visitors to zoom in, scroll horizontally, or struggle with small buttons, you are losing the majority of your visitors before they have read a single line.
Signal 2: your Google PageSpeed score is below 60
Go to pagespeed.web.dev and test your URL. A mobile score below 60/100 means Google is penalising you in search results. Every extra second of load time drives away ~20% of mobile visitors.
Typical scores by technology (mobile)
- Unoptimised WordPress: 25–50/100
- Wix / Jimdo: 30–55/100
- Well-built custom site: 85–98/100
Signal 3: your design pre-dates 2020
A site from 2018 or earlier betrays its age immediately. It is not just aesthetics — a dated design sends an unconscious signal: "this company may no longer be active."
Signal 4: you cannot find your own site on Google
Type your activity + your city into Google. Do you appear in the first 3 pages? If not, your site has a structural SEO problem. A properly rebuilt site starts fresh with a clean SEO architecture and catches up in 3 to 6 months.
Signal 5: you cannot update the content yourself
If every change (prices, hours, new service) requires contacting your original developer — who may no longer be available — you are held hostage by your own site.
Signal 6: your competitors have a better site
Look at the 3 top competitors on your target search. If they load faster, are clearer about their offer, and show more testimonials, your site is costing you clients every week.
Signal 7: your bounce rate is above 70%
In Google Analytics: a bounce rate above 70% means visitors are leaving before engaging. A sign of a problem with message, speed, or relevance.
How much does a redesign cost in Belgium?
| Type of redesign | Price range | What is included |
|---|---|---|
| Visual facelift (same CMS) | €400–800 | New theme, new colours — performance unchanged |
| Full custom redesign | €800–1,500 | New code, new design, basic SEO, mobile-first |
| Redesign + SEO migration | €1,200–2,500 | Everything + 301 redirects, content audit, keyword optimisation |
FAQ on website redesigns
Does your site deserve better than its current state?
Full redesigns for Belgian SMEs and freelancers — delivered in under 2 weeks from €800 excl. VAT. Free mock-up before commitment. See our pricing or get your free mock-up in 24h.
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