Frequently Asked Questions — Custom website Belgium
Everything you need to know about our pricing, timelines, process and guarantees
1. Price & budget
How much does a website cost in Belgium?
A professional custom website in Belgium costs €750 to €3,000 excl. VAT depending on complexity. LanceTonSite offers Plan Lancement (€750 one-time) for showcase + landing page, or Plan Croissance (€59/month, 1st month free) for ongoing maintenance. Wix/WordPress templates cost less upfront (€300) but you pay €17-35/month forever without code ownership.
What's the price of a website for a tradesperson or freelancer?
For a hairdresser, plumber, or freelancer in Belgium, expect minimum €750 excl. VAT. This includes: free mockup, mobile-responsive design, contact/quote form, local SEO, and launch in under 2 weeks. No hidden costs, no mandatory subscriptions.
Is a Wix or WordPress site cheaper than custom-built?
Wix costs €200-400 upfront, then €17-35/month (€204-420/year) with no code ownership. WordPress costs €300-600 upfront, then €10-50/month hosting + maintenance. Custom site costs €750 once, then €0/month unless you choose Plan Croissance (€59/month). At 5 years: Wix = €2,000-2,500 vs custom = €750 + optional support. You own the code with custom.
Can I get a website under €750?
No, €750 is our minimum to guarantee production quality, unique design, integrated SEO, and 2-week delivery. Prices under €500 use templates or low-cost outsourcing. Investing €750 in a unique site is more cost-effective than a €300 template + €25/month subscription over 5 years.
Are there hidden or extra charges?
No. Plan Lancement €750 includes: free 24h mockup, complete design, mobile-first, contact form, basic SEO, LocalBusiness schema, sitemap, and launch. Zero extra fees. Plan Croissance (€59/month) covers text/photo changes, minor SEO updates, monitoring.
How is the cost of a website broken down?
For a €750 site excl. VAT: design + code (€300), hosting & annual domain (€50), SEO & schema (€150), testing & deployment (€150), free mockup & client time (variable). A Wix template prices the same architecture but you rent code from Wix forever. Custom = purchase; Wix/WordPress = perpetual rental.
2. Timeline & process
How quickly can a website go live in Belgium?
LanceTonSite delivers in under 2 weeks (15 business days max). Day 1: free 24h mockup. If approved, days 2-14: final design, content integration, testing, launch. This is 3-4x faster than traditional web agencies (2-3 months) because we use Next.js + Vercel (deployment in 5 minutes).
How does your 2-week process work?
Day 1: 30-min brief + free mockup (wireframe, colours, layout). Days 2-7: complete design, client revisions. Days 8-12: content integration, forms, SEO, mobile/desktop testing. Days 13-14: final adjustments, domain setup, go live. No waiting, parallel work, fast feedback = short timeline.
What do you receive during and after the project?
During: real-time project access, PDF mockup, signed quote. At delivery: site live on your domain (or LanceTonSite domain if new), source code ownership (optional), documentation, admin panel access. Post-delivery: free 30-day support, then Plan Croissance (€59/month) for ongoing maintenance. No site is ever "finished" — it evolves.
Can we start immediately or do we need to wait?
We start immediately upon brief and 50% deposit payment. Mockup in 24h, continuous work after. Total 2 weeks if you're responsive with feedback. Each client delay adds 2-3 days. In Belgium, you can brief Monday afternoon and get live website Friday 2 weeks later.
Can we postpone launch or request changes afterward?
Yes. Launch can be postponed at no cost if you need more time. Post-delivery changes are free for 30 days (bug fixes, text/photo adjustments). After 30 days, major changes are billable or included in Plan Croissance (€59/month covering minor monthly edits).
Does your 2-week timeline include domain registration?
Yes for setup. New domain: we register during week 1 (€15-30/year OVH). Existing domain: we change DNS to Vercel (free, 30 min). Zero domain blockers. You publish on your existing or new domain, not a "temporary" LanceTonSite placeholder.
3. SEO & local visibility
Is a custom site better for SEO than Wix or WordPress?
Yes. A custom Next.js site achieves Lighthouse scores 95-100, Wix 40-70, WordPress 50-80. Google favours speed in ranking. In Belgium, "plumber Brussels" gets 1,200 searches/month — top 3 results capture 60% of traffic. Our base SEO (tags, schema, mobile) puts you in competition immediately after launch.
Will my site appear on Google Maps and Google Local?
Yes if we set up Google Business Profile. We create and optimise your GBP listing with address, phone, hours, photos, category. We also configure LocalBusiness schema on your site. In Belgium, 78% of local searches go through Google. You have 95% chance to rank if local SEO is executed properly.
Does a trilingual site (FR/NL/EN) hurt SEO?
No if i18n structure is correct. LanceTonSite uses [lang] routing (fr/, nl/, en/) with hreflang canonicals to each version. Google treats each language as a separate site, so no cannibalisation. Benefit: Belgian SMEs reach 3 markets (Wallonia, Flanders, English expats). SEO effort = same as single language.
How long before I appear in Google?
Google indexes your site in 48-72h if we submit sitemap. Top 10 ranking = 2-8 weeks depending on competition. Example: "emergency electrician Brussels" = very competitive, 4-8 weeks. "Plumber Saint-Gilles" = less competitive, 2-4 weeks. "Life coach Liège" = very low competition, 1-2 weeks. In Belgium, 80% of tradespeople do zero SEO = easy opportunity for you.
Which keywords should I target for my trade in Belgium?
Rule: trade + city = high conversion. "Plumber Brussels" = 1,200/month, conversion 8-15%. "Plumber Belgium" = 200/month, conversion 2-5%. "Plumber emergency 24h" = 180/month, conversion 20% (warm leads). Strategy: 70% focus trade+city, 20% variations (long-tail), 10% emergency/advice. We set this up from day 1.
Do I need a blog for SEO?
Not mandatory. A simple 5-8 page showcase site (home, services, about, contact, etc.) with good optimisation generates 80% of possible traffic. Blog helps for extra 20% via long-tail content ("how to choose a plumber", "average renovation electrician cost"). Limited time/budget: skip the blog. Publishing 2 articles/month: add the blog.
4. Custom site vs templates
Why is custom-built better than Wix or Shopify?
Ownership: you own custom code, Wix/Shopify rent code to you. Speed: custom 0.8s vs Wix 5-8s. Design: custom unique, Wix = same design as 10,000 other Belgian sites. Cost 5 years: custom €750 vs Wix €2,500+. Freedom: custom = unlimited, Wix = limited to their apps. SEO: custom Lighthouse 95 vs Wix 55. Risk: Wix can change pricing/features; custom = always yours.
Who prefers Wix, Shopify or WordPress and why?
Wix = tradespeople with no tech budget, low traffic volume. Shopify = e-commerce with 1000+ products. WordPress = blogs + small sites, requires maintenance. LanceTonSite (Next.js) = Belgian SMEs/freelancers wanting pro site, fast, secure, no subscription. 15-30 min/week for maintenance = WordPress OK. Want to forget infrastructure = custom site + Plan Croissance.
Can a Wix site be converted to custom?
Yes. We export Wix content (text, photos, pages), then rebuild custom in 1-2 weeks. SEO migration: we set up 301 redirects Wix → new site. Your URLs change (Wix = mysite.wix.com/page ; new = mysite.be/page), but redirects OK so Google transfers ranking. Cost: €800 for redesign + migration. You become owner, save €25/month forever.
Does a template site suit a tradesperson?
No for 80% of cases. Reason: tradesperson/SME = strong differentiation needed (photos, testimonials, online quotes, 24h emergency). Wix template doesn't allow this without coding. 20% cases where template OK = very basic site (online CV, simple portfolio, no conversion goal). Verdict: €300 template saving vs €750 custom = false economy. At 2 years, custom wins.
Can I edit a custom site myself or do I need a developer?
Depends on your involvement. Text/photos = easy, you can via admin panel or by giving us files. Code = not recommended unless you're a developer. Advice: Plan Croissance (€59/month) covers minor text/photo changes. Benefit: no stress, no errors, you focus on your trade. Equivalent Wix = €30 pro plan + limited edits.
Does a custom site require ongoing maintenance?
Very little. Custom Next.js site = 0% maintenance 90% of the time (no plugins, no manual updates). Only risk: 3-4 annual security patches (10 min, we handle). WordPress = weekly maintenance (plugins, core, backups). Wix = 0 maintenance but you're hostage. Advice: Plan Croissance (€59/month, 1st month free) covers maintenance + edits = complete peace of mind.
5. Technical & guarantees
Is my site secure and GDPR compliant in Belgium?
Yes. Every LanceTonSite site includes: SSL certificate (HTTPS), GDPR privacy policy, legal notices, cookie management (consent banner), zero unencrypted data. Vercel hosting = ISO 27001 infrastructure, automatic backups. Your contact form = encrypted, data stored Supabase (Belgium/EU). Zero CNIL/GDPR fine risk if you manage consent properly.
What happens if your agency closes or I want to switch developers?
Code belongs to you = no problem. We deliver full source code GitHub + documentation. Any Next.js/React developer can take over. Domain = with you or registrar (OVH, Cloudflare), not us. Hosting Vercel = you can redeploy anytime. Zero LanceTonSite dependency. Versus: Wix = total dependency, proprietary code, leaving = disaster.
Is the site accessible on mobile, tablet and desktop?
Yes, 100% responsive. In Belgium, 68% of web traffic = mobile (2025). Our approach = mobile-first: we design mobile first (360px), then tablet (768px), then desktop (1920px). Tests on 20+ real devices. iPhone, Samsung, iPad, Chrome, Safari, Firefox = all OK. You can verify in Chrome DevTools ("Toggle device toolbar") on our demo site.
What happens if the site crashes or has a bug after launch?
Free 30-day support = all bugs fixed 24-48h. After 30 days: Plan Croissance (€59/month) covers bug fixes + priority support. Common bug: contact form doesn't send email (we check SMTP settings in 10 min), image won't load (we check CDN), third-party widget broken (we replace or fix). Zero "dead site" cases in 5 years of LanceTonSite operation.
Can my site get hacked?
Very low risk. Custom Next.js = 0 vulnerable plugins (WordPress = 30% of sites hacked/year via plugins). Vercel infrastructure = built-in DDoS protection. Only vector: weak admin password. Advice: use password manager (Bitwarden), enable 2FA admin panel. Versus: WordPress = hacked 3x more often. Wix = Wix manages security (OK but dependent).
What's the guarantee if I'm not satisfied?
Full satisfaction guarantee: dislike the mockup = complete refund (€0 paid). After mockup approval + 50% deposit = mutual commitment. If delivery doesn't match quote = we redo free. Case never happened in 5 years. Bonus: you have real-time site access during work = continuous feedback = 0% surprise at delivery.
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